Advertising Monetisation Manager

Job Description

The  Advertising Monetisation Manager will be responsible for defining, optimising and scaling advertising revenue strategies across Miniclip’s portfolio of games. Acting as a key point of contact for advertising monetisation, this role combines strategic contribution with hands-on execution across ad operations, analytics and cross-functional collaboration. You will work closely with Product, Game Design, User Acquisition, BI, Ad Tech and external partners to design, implement and continuously optimise monetisation strategies, ensuring best-in-class player experience while maximising revenue performance.

What will you be doing at Miniclip?

• Manage and implement ad monetisation strategies across multiple titles, ad networks and demand partners.
• Support and contribute to ad monetisation strategy for assigned games, aligning with overall studio and portfolio goals.
• Design and optimise in-game ad placements, formats and user segmentation strategies to improve ARPDAU, eCPM, fill rate and overall LTV.
• Develop and maintain ad operations processes, including mediation setups, waterfalls and network integrations.
• Conduct performance analysis across key KPIs, identifying opportunities and supporting continuous improvement.
• Run hypothesis-driven A/B tests in collaboration with Product and BI teams; analyse results, scale winners and iterate.
• Collaborate cross-functionally with Product, Game Design, Engineering, BI, QA and UA teams to deliver monetisation improvements.
• Build and maintain relationships with ad network partners and account managers to maximise performance.
• Support Ad Tech and Data requirements, including SDK integrations, tracking, dashboards and automation.
• Monitor and manage ad creative quality across networks — reviewing served ads, handling player-reported ad issues, and using network-side blocking tools to maintain a high-quality user experience.
• Contribute to documenting and sharing best practices and insights across teams.

What are we looking for?

• 2–3 years or equivalent experience in advertising monetisation, ad operations or revenue-related roles, ideally within mobile gaming or digital products.
• Good understanding of the ad tech ecosystem, including ad networks, mediation platforms, waterfalls and basic programmatic concepts.
• Strong analytical skills with the ability to interpret data and support data-driven decisions.
• Exposure to A/B testing and working with product and data teams to support optimisation efforts.
• Good cross-functional collaboration and communication skills.
• Organised with the ability to manage multiple tasks in a fast-paced environment.
• Attention to detail and a proactive problem-solving mindset.
• Interest in mobile games and understanding of free-to-play models is a plus.
• Hands-on experience with AI tools (e.g., ChatGPT, Claude, Gemini, Copilot) to speed up daily tasks — automating reports, summarizing data, drafting documents, prototyping scripts or queries, or supporting ad creative and quality review — is a plus.

About Miniclip 

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 60 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios. 

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally. 

To date, Miniclip’s studios and companies have generated more than 12 billion downloads, including the following games: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager™, Football Rivals , Pure Sniper , Puzzle Page™, Head Ball 2, Motorsport Manager, Darts of Fury, Mini Football, Triple Match 3D™, Agar.io, PowerWash Simulator, Sudoku.com™, and We Are Warriors™. 

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