CRM Marketing Officer (French Speaker) - Lisboa

Fórum  Selecção is looking for a  CRM Marketing Officer (French Speaker) (M/F) for a Corporate Bank

We are looking for a  CRM Marketing Officer who is passionate about data and the power of customer relationships. If you have an appetite for transforming data into personalized journeys, with a keen eye for detail and an unwavering commitment to deliver quality, this opportunity is for you! We are seeking an organized professional, capable of managing multiple campaigns simultaneously, with strong collaborative skills and a focus on results.

Key Responsibilities:
– Campaign and Project Management:
• Manage the  CRM campaign schedule, ensuring timely delivery and excellent quality of all outputs.
• Coordinate the complete campaign cycle: from receiving and analyzing briefs to liaising with the teams involved in the projects.

CRM Platform Management (Focus on Operation and Execution):
• Advanced Targeting: build audience segmentation for campaigns using the  CRM platform’s capabilities.
• Omnichannel Campaign Execution: Configure personalized communication campaigns across multiple channels (email, SMS, push notifications, etc.).
• Management and integration of communication assets: receive and manage communication assets (texts, images, etc.) and coordinate the approval and review process (sending proofs or BATs).
• Material Availability: Ensure all communication materials and workflows are properly configured and available in the  CRM tool.
• Continuous Optimization: Identify and propose new functionalities and opportunities to improve  CRM usage, aiming for greater operational efficiency and campaign impact.

– Data Analysis:
• Monitor, analyze, and interpret key  CRM and campaign data and metrics.

Qualifications
• Education: Bachelor’s degree in marketing, Communication, Business Administration, Advertising, Business, Economics, or related fields.
• Experience: Solid  marketing experience, with a specific focus on  CRM management and  marketing automation.
• Languages: Fluency in English and French (C1 level or higher).
• Tools: Proven proficiency in using  CRM platforms (knowledge of Adobe Campaign, Salesforce, Imagino, or similar tools will be highly valued).
• Data Analysis: Strong analytical skills to interpret metrics, customer data, and generate reports with insights. Practical knowledge of BI tools (e.g., advanced Excel, Power BI) is a plus.
• Strategy: Demonstrated ability to translate business objectives into effective  CRM strategies and action plans.
• Communication: Excellent written and verbal communication skills, with the ability to present complex ideas clearly.

Desirable Requirements (What would be a plus):
• Practical experience with Adobe Campaign.
• Practical experience with Monday.
• Experience in planning and executing A/B tests for campaign optimization.
• Recognized certifications in  CRM or  marketing automation platforms.
• Experience with  marketing automation platforms (e.g., Mailchimp, HubSpot).

Temporary project: 12 months could be renewed.
– Start date for services will be in January 2027.
– Schedule between 9.00 am and 6.00 pm (Hybrid)

For apply, send your cv for  Ver o e-mail no forumseleccao.pt , with the reference “CRM  Marketing Officer (French Speaker)”