HEAD OF GROWTH (LEAD PERFORMANCE & ACQUISITION)

Descrição da Função

We are recruiting on behalf of a fast-growing company operating in the health, wellness, and longevity space, currently entering an exciting new phase of international expansion.

This role sits at the center of the companys growth strategy.

You will be responsible for designing and operating the systems that drive customer acquisition, channel expansion, and growth experimentation across modern commerce platforms.

Youll work closely with leadership, creative, product, and data teams to build a high-velocity growth engine focused on performance, experimentation, and scale.

The ideal candidate is both strategic and deeply operational, someone who has successfully scaled a D2C health or wellness brand, understands the economics of performance marketing, and knows how to unlock growth across multiple channels.

• Define and execute the acquisition strategy across D2C, Amazon, and TikTok Shop
• Build scalable systems to drive efficient customer growth at strong unit economics
• Continuously identify and unlock new growth channels and acquisition opportunities

• Lead paid acquisition across Meta, Google, TikTok, YouTube, and emerging channels
• Optimize growth against core metrics including CAC, ROAS, nROAS, LTV, and contribution margin
• Partner with creative teams to develop and scale high-performing direct response creative experimentation engine

• Own growth across Amazon, including advertising, listing optimization, and marketplace expansion
• Build and scale TikTok Shop as a major growth channel, including creator partnerships and affiliate ecosystems

• Build a high-velocity testing culture across creative, offers, landing pages, and audiences
• Implement a structured experimentation framework to continuously improve performance
• Develop scalable playbooks for identifying and scaling winning campaigns

• Build dashboards, reporting frameworks, and forecasting models that guide investment decisions
• Monitor and optimize key performance metrics including CAC, ROAS, conversion rates, and LTV
• Work closely with analytics teams to improve attribution and growth insights

• Lead a world-class paid growth team agency partner
• Manage agencies and external partners across paid media, marketplaces, and creators
• Establish clear growth targets, accountability, and performance culture

What Were Looking For

• 8 years of experience in growth, performance marketing, or customer acquisition
• Proven track record scaling high-growth D2C consumer brands
• Strong experience within health, wellness, supplements, or longevity-focused brands
• Deep expertise in performance marketing and growth economics
• Experience managing Meta, Google, TikTok, and marketplace growth
• Experience scaling Amazon and/or TikTok Shop revenue channels
• Highly analytical and comfortable working with growth models, attribution, and performance data
• Experience building and managing high-performing growth teams
• Strong operator mindset with a bias toward speed, experimentation, and execution
• Experience requirement thats an indication of whether its a senior, medior or junior position

Apply for the Position

Would you like to join a project that aims to redefine how people approach metabolic health and disease prevention? Wed love to hear from you!