Advertising Monetisation Manager

Advertising Monetisation Manager The Advertising Monetisation Manager will be responsible for defining, optimising, and scaling advertising revenue strategies across Miniclip's portfolio of games. Acting as a key point of contact for advertising monetisation, this role combines strategic contribution with hands‐on execution across ad operations, analytics and cross‐functional collaboration. You will work closely with Product, Game Design, User Acquisition, BI, Ad Tech and external partners to design, implement and continuously optimise monetisation strategies, ensuring best‐in‐class player experience while maximising revenue performance. Responsibilities Manage and implement ad monetisation strategies across multiple titles, ad networks and demand partners. Support and contribute to ad monetisation strategy for assigned games, aligning with overall studio and portfolio goals. Design and optimise in‐game ad placements, formats and user segmentation strategies to improve ARPDAU, eCPM, fill rate and overall LTV. Develop and maintain ad operations processes, including mediation setups, waterfalls and network integrations. Conduct performance analysis across key KPIs, identifying opportunities and supporting continuous improvement. Run hypothesis‐driven A/B tests in collaboration with Product and BI teams; analyse results, scale winners and iterate. Collaborate cross‐functionally with Product, Game Design, Engineering, BI, QA and UA teams to deliver monetisation improvements. Build and maintain relationships with ad network partners and account managers to maximise performance. Support Ad Tech and Data requirements, including SDK integrations, tracking, dashboards and automation. Monitor and manage ad creative quality across networks — reviewing served ads, handling player‐reported ad issues, and using network‐side blocking tools to maintain a high‐quality user experience. Contribute to documenting and sharing best practices and insights across teams. Qualifications 2–3 years of experience in advertising monetisation, ad operations or revenue‐related roles, ideally within mobile gaming or digital products. Good understanding of the ad tech ecosystem, including ad networks, mediation platforms, waterfalls and basic programmatic concepts. Strong analytical skills with the ability to interpret data and support data‐driven decisions. Exposure to A/B testing and working with product and data teams to support optimisation efforts. Good cross‐functional collaboration and communication skills. Organised with the ability to manage multiple tasks in a fast‐paced environment. Attention to detail and a proactive problem‐solving mindset. Interest in mobile games and understanding of free‐to‐play models is a plus. Hands‐on experience with AI tools (e.g., ChatGPT, Claude, Gemini, Copilot) to speed up daily tasks — automating reports, summarising data, drafting documents, prototyping scripts or queries, or supporting ad creative and quality review — is a plus. #J-18808-Ljbffr