Head of Global Creatives

About Emma

Founded in 2015, Emma is the world’s largest direct-to-consumer sleep brand with a presence in over 35 markets and more than 15 retail stores across Europe. Our mission is to develop sleep comfort products that empower customers to awaken their best every day. It is our people who bring this mission to life.

Head of Creative

We are looking for a visionary Head of Creative to join our in‑house creative team. In this role you will bridge the worlds of creativity and performance marketing—ensuring every asset, campaign and concept is visually compelling, built to convert and drive measurable business results. You will be a true creative leader who develops and empowers a high‑performing, engaged team while shaping our brand identity, driving creative strategies and delivering impactful campaigns.

What you’ll do

• Lead the creative vision with a performance‑first mindset, developing compelling, data‑informed campaigns and assets that drive conversion, revenue growth, and brand equity across all channels.
• Help shape Emma’s brand identity globally, establishing Emma as the leading sleep brand.
• Build, nurture and grow a highly engaged creative team, fostering psychological safety, creativity, and continuous learning while ensuring strong cross‑functional alignment with performance marketing, growth, and brand teams.
• Develop and implement creative strategies anchored in performance marketing principles—translating audience insights, A/B‑test learnings, and channel data into creative briefs and execution frameworks.
• Oversee the conceptualization, development and execution of full‑funnel marketing campaigns.
• Partner closely with all marketing teams to align creative output with campaign objectives, audience targeting, and channel requirements, acting as a bridge between creative and business.
• Maintain high standards of creative excellence and quality assurance, reviewing and providing feedback on creative assets.
• Manage internal and external stakeholders, ensuring strong alignment within global and local teams.
• Define and own creative performance metrics—establishing KPIs that connect creative output to business outcomes and leveraging data to continuously iterate and improve.

Who we are looking for

• Passion for performance‑driven creativity, balancing inspiring and effective work.
• Degree in marketing, advertising, design, or communication.
• Minimum 7 years of experience as a Creative Director or Head of Creative, ideally in D2C or e‑commerce.
• Strong portfolio with measurable results from brand and performance marketing campaigns.
• Proven leadership in building high‑performing, inclusive teams.
• Strategic thinker who translates business objectives into creative solutions.
• Excellent communication and presentation skills.
• Strong stakeholder management and collaboration skills.
• Goal‑oriented, structured, and thrives in fast‑paced environments.
• Fluent in English.

What we offer

• The opportunity to create real impact, take ownership and accountability, and drive meaningful change.
• Continuous learning and development through hands‑on experience, mentoring, formal training, and access to tools such as our Learning Hub.
• A collaborative community of smart, driven people where you learn, contribute and connect every day through team events.
• A global environment with diverse perspectives across 4 offices and 70+ nationalities.
• Private health insurance and 24 vacation days per year, with one extra day per year worked (up to 29 days per year).
• A flexible hybrid setup with up to 22 remote days per quarter.
• A modern, pet‑friendly office in Parque das Nações, Lisbon.

Equal Opportunity Statement

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age.

Data Processing Note

Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as transcribing interviews and presenting summaries. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to