Job Description

Job Title: Email & WhatsApp Marketing Specialist

We’re a high-growth fashion dropshipping business, having achieved over €5,000,000 in revenue. Our non-branded model allows us to scale rapidly across multiple fashion stores. We’re looking for someone who can drive revenue through strategic email and WhatsApp campaigns. If you thrive on metrics, love optimizing customer journeys, and want to see your campaigns directly impact sales, this role is for you.

The Role:

Own our dual-channel marketing strategy: managing email campaigns and WhatsApp messaging to drive repeat purchases, recover abandoned checkouts, increase average order value, and build customer loyalty in the fashion sector.
Design & execute email campaigns that segment audiences, test messaging, and convert browsers into buyers.
Manage WhatsApp marketing flows using Klaviyo (experience with other tools may be considered), promotional sequences, and customer re-engagement campaigns.
Monitor & report critical metrics to continuously optimize performance.
A/B test subject lines, copy, timing, and offers to maximize open rates, click rates, and conversions.
Collaborate with the team on seasonal changes and special promotions.
Identify trends & opportunities in customer behavior to inform strategy.

Requirements:

Must-Have Experience:

2+ years in email marketing for fashion/ecommerce dropshipping or similar non-branded retail.
Proven WhatsApp marketing experience – campaigns, flow setup, customer engagement sequences.
Deep familiarity with Klaviyo.
Data-driven mindset – you live by metrics and use them to inform your decisions.
Self-starter mentality – ability to work independently, solve problems, and take ownership.

Nice-to-Have:

Experience with other email platforms (Substack, ConvertKit).
Basic understanding of SMS marketing or push notifications.
Experience scaling campaigns across seasonal peaks.
Portfolio or case studies showing campaign performance.

What We Offer:

Competitive salary (commensurate with experience).
Full remote flexibility.
Access to all marketing tools & data you need.
Direct feedback on your performance & impact.
Clear onboarding with SOPs, templates, and training.
Opportunity to grow into a management position overseeing multiple email and WhatsApp marketing experts.
A supportive Filipino team (our first team meet-up will take place in 1 week).

Please send your application with:

Your resume (highlighting email & WhatsApp campaign experience).
A brief cover letter (2-3 paragraphs max) describing your best email or WhatsApp campaign result (include metrics!).
Your experience with Klaviyo + the results you obtained. Please specify the percentage per webshop type.
Portfolio or case study (screenshots of campaigns, dashboards, or email templates you’ve designed).

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