Growth Marketing Manager

After building strong traction in Portugal, Spain, and Italy, we're expanding into Germany — one of Europe's most sophisticated and complex compensation markets Launching a new country at Coverflex isn't about "copy-pasting" what already exists. It's about building again — understanding the market, challenging old assumptions, and creating something that truly works for local companies and employees If you join at this stage, you won't just be joining a company You'll be helping build the next chapter of it Main Tools: HubSpot, Meta Ads, Google Ads, N8N, Amplitude You'll own Coverflex's growth engine in Germany — building the acquisition machine that turns paid, outbound, and lifecycle channels into a consistent, scalable source of qualified pipeline Germany is a priority expansion market. There's no existing playbook to follow. Your job is to figure out what works, double down on it, and build a repeatable model that generates SQLs month after month — while keeping a close eye on funnel efficiency and ROI You'll know you're successful when, after 90 days, you've: Audited the current acquisition channels and defined a clear 3-to-6-month lead generation plan Launched at least one net-new channel or initiative with measurable early results Built a strong working rhythm with the local BDR and Sales teams Established your performance reporting baseline and are tracking against it weekly How we'll measure success: Main KPI 1: SQLs (Sales Qualified Leads) generated Main KPI 2: Leads generated via inbound and outbound channels Main KPI 3: Net new initiatives launched and revenue uplift attributed Let's be real, you're building a growth engine in a new market, with fast-moving targets and no local precedent to lean on Here's what makes it challenging: Speed of adaptation: the German market will give you feedback fast. Your ability to absorb that signal and pivot your approach — without losing momentum — will define your first six months No inherited playbook: you'll need to identify the right channels from scratch: ones with enough volume to scale and efficient enough to deliver ROI. That takes experimentation, patience, and a sharp eye for what to kill early Balancing execution and strategy: you're expected to design the growth strategy and run the campaigns yourself. The line between thinking and doing is thin — and that's by design Cross-functional influence: you'll need to align closely with Sales, BDR, and Product without a direct reporting line to any of them. Results depend on relationships as much as tactics You'll work day-to-day with: Pedro Costa Head of Marketing (Germany) - your future manager Marketing Manager (Germany) Benefits 25+3 days paid time off Fully Remote + €1000 Remote Work budget Premium Health Insurance Workstation + €500 Onboarding budget €1000 Personal Growth budget Proven experience running paid acquisition (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit) and managing budgets for ROI Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won Always looking for first-mover advantages — new channels, tactics, hacks, experiments Hands-on experience with lifecycle marketing and outbound growth programs 5+ years in performance marketing, growth, or demand generation roles Ownership mindset: you define the strategy, execute the plan, and own the numbers Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar) Fluent in German and English Owner: you treat SQLs and pipeline as your personal responsibility, not someone else's problem First-mover curious: you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?" Fast and rigorous: you move quickly, but your experiments are structured and your learnings are documented Hands-on strategist: you've done the executor work for years — now you design and run the whole play Familiarity with B2B sales motion and pipeline qualification Proactive collaborator: you bring the Sales and BDR teams into your world early, not after the fact Experience collaborating with Sales teams to improve acquisition-to-conversion rates Detail-oriented approach to data, reporting, and experiment documentation #J-18808-Ljbffr