Product Owner (Automotive/Commerce)

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  .

Product Owner wanted to join our Business Consultancy team in Portugal.

Hybrid working - Lisbon or Porto 

The opportunity:

As one of our Product Owners you'll play a key role to maximise the value the product team creates by defining the roadmap, priorities and business outcomes. You will take a lead role in project(s), managing and developing the agile methodology within one of our leading clients. 

What you’ll get to do:

Product Backlog Management:  

• Translate product vision into actionable backlogs for 1-2 development teams, optimising resource utilisation and ensuring clear organisation to deliver value.
• Maintain a product backlog through grooming and prioritisation of tasks, ensuring visibility and transparency.
• Define and classify Epics and user stories with clear goals and acceptance criteria  

User Research & Validation:  

• Make use of available data and sources to inform user stories and validate hypotheses through user feedback and testing.  

Agile & Scrum Participation:  

• Actively  participate in Scrum ceremonies, serving as a "customer proxy" to reflect business needs and accept completed user stories.  

Stakeholder Communication & Management:  

• Effectively manage direct stakeholder groups, validating client feedback, resolving issues, and providing progress updates.
• Interface with VML or other delivery teams as required.  

Product Performance & Data Analysis:  

• Actively use product metrics to support backlog prioritisation and seek data to make informed decisions.  
• Utilise both quantitative & qualitative measures to  monitor overall and feature-level product performance,  leveraging web analytics and SEO tools for actionable insights.  
• Ensure data coverage & integrity is a part of the process.  

Strategic Alignment:  

• Drive and champion the long,  medium and short-term vision for the product, aligning with the overarching business strategy and collaborating effectively with other teams.  
• Support product strategy and align team value to the product strategy.  

Collaboration & Support:  

• Work closely with and support other Product Managers and Senior Product Managers, contributing to team success and knowledge sharing.  

Business Acumen:  

• Focus on product viability and success, articulating business benefits, tracking value delivered, and using insights for prioritisation.  

What you should have:

Practitioner/Consulting Knowledge:  

• Demonstrated ability to deliver tactical, detail-oriented enhancements with a near-term focus.  
• Proficiency in analytical skills, communication, collaboration, technical knowledge, Agile methodologies, and product processes.  
• Proficient in using AI-powered tools to accelerate discovery, backlog refinement, documentation, analysis, and decision-making within product teams.  

Technical Curiosity/Domain Expertise:  

• Ability to translate customer requirements into technology delivery and produce user stories ready for development.  
• Engage in technical and customer experience discussions, ask probing questions to drive better solutions, and understand customer expectations of the product.  
• Prior experience in the automotive industry, large-scale enterprise websites, or digital products for the European market is highly advantageous.  

Product Management Skills:  

• Customer Focus:  Dedicated to understanding, anticipating, and exceeding customer needs while effectively managing stakeholders.
• Data-Driven: Proficient in using product metrics, seeking data for decision-making, and monitoring product performance. Demonstrated experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics) and SEO tools (e.g., SEMrush, Ahrefs) to derive actionable insights.
• Product Process: Adaptable to all stages of the product lifecycle, prioritising value over output.
• Strategic Vision: Capable of driving and championing product vision, supporting strategy development, and aligning team efforts.  

Business Landscape Awareness  

• Developing awareness of key VML ES business services and insights.  

Engagement Scale & Complexity:  

• Experience managing work flowing into 1-2 teams or 1 large cross functional team, ideally within a complex, multi-market digital product environment.

Bonus points if you have:

• Certified Scrum Product Owner
• Scrum master qualification 

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:
We offer a great benefits package including  training opportunities, medical insurance, Dental insurance, Meal cards, social events, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with  Heart , fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your  Brains  for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion  Courage , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  

VML is a WPP agency (NYSE: WPP). For more information, please visit   , and follow along on  Instagram ,  LinkedIn , and  X .

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