Digital Marketing Manager - Growth & Acquisition | Social Gaming

Bullfinch Recruitment is partnering with a high-growth social gaming business that delivers innovative and scalable products to a global player base. The company is looking for a Digital Marketing Manager to join the team and take the lead on growth and acquisition strategy. Role overview: This is a foundational role, working with the marketing agency, and is ideal for a senior specialist or manager ready to own a marketing vertical and scale it. You will have the autonomy to define the digital presence, optimize performance frameworks and establish processes that support future expansion. This role is suited to a hands‐on strategist who thrives on managing the full marketing lifecycle, from initial creative concepts to technical execution and ROI analysis. Key responsibilities: Take full ownership of the digital marketing roadmap, establishing best practices and scalable workflows for acquisition channels; Lead end-to-end management of paid social campaigns, with strong focus on Meta and TikTok; Manage technical targeting, creative testing and daily optimizations to support consistent growth; Monitor and report on campaign performance and fiscal health; Analyze CPA and ROAS across 7-day and 30-day windows to ensure marketing spend converts into sustainable revenue; Direct the evolution of visual and messaging assets; Identify high-performing creative trends and ensure design output is optimized for conversion; Act as the primary point of contact for the marketing agency and affiliate partners; Manage integration into major affiliate networks and ensure external partners deliver high-quality traffic; Proactively identify new growth opportunities through emerging platforms and innovative targeting techniques; Use AI in day-to-day work to enhance and optimize campaigns across the marketing mix; Take responsibility for ROAS, paid CPA and organic CPA targets, working alongside the marketing agency. Experience and requirements: Deep expertise in Meta Ads Manager and TikTok for Business; Strong understanding of pixel implementation and attribution modelling; Data-first approach to marketing; Ability to translate complex metrics into clear, actionable insights for senior leadership; Strong experience managing budgets; Proven track record of maintaining efficient acquisition costs while scaling; Commercial mindset and focus on measurable growth; Ambition to leave a mark on a department and grow alongside the business as marketing capabilities expand. What this role offers: High level of professional autonomy; Opportunity to act as the sole architect of the digital strategy; Authority to shape the brand's trajectory; Agility to implement innovative solutions without the constraints of traditional corporate layers; A platform where your expertise directly contributes to company-wide success. #J-18808-Ljbffr